At HolleyWood Consulting, we help small businesses simplify growth through websites, digital marketing, ecommerce, and business systems designed to work together.
Running a successful small business in 2026 requires more than a great product or service — it requires a solid digital foundation. Use this checklist to audit where you stand and identify the gaps that could be holding your business back.
Go through each item and check off what you have in place. For everything you're missing — that's your growth opportunity.
☐ 1. Professional Website
- Do you have a website that represents your brand professionally?
- Is it mobile-optimized and fast-loading?
- Does it clearly communicate what you do, who you serve, and how to work with you?
- Does it have a clear call-to-action (book a call, shop now, contact us)?
☐ 2. Google Business Profile
- Have you claimed and verified your Google Business Profile?
- Is your profile fully filled out with photos, hours, services, and a description?
- Are you actively collecting and responding to Google reviews?
☐ 3. Search Engine Optimization (SEO)
- Do your website pages have optimized SEO titles and meta descriptions?
- Are you publishing blog content regularly with targeted keywords?
- Is your site submitted to Google Search Console?
- Do your images have descriptive alt text?
☐ 4. Email Marketing
- Do you have an email list?
- Are you actively growing it with a lead magnet or opt-in offer?
- Do you send regular emails to your list (newsletters, promotions, updates)?
- Do you have automated welcome and nurture sequences set up?
☐ 5. Social Media Presence
- Are you active on the platforms where your ideal customers spend time?
- Is your branding consistent across all platforms?
- Are you posting consistently with a content strategy?
- Are you using social media to drive traffic back to your website?
☐ 6. CRM (Customer Relationship Management)
- Do you have a system for tracking leads and clients?
- Are you following up with prospects consistently?
- Can you see your full sales pipeline at a glance?
☐ 7. Reviews & Social Proof
- Are you actively collecting customer reviews and testimonials?
- Are reviews displayed on your website?
- Do you have a process for responding to reviews (positive and negative)?
☐ 8. E-Commerce or Booking System
- Can customers buy from you or book with you directly online?
- Is your checkout or booking process simple and mobile-friendly?
- Are you set up to accept multiple payment methods?
☐ 9. Analytics & Tracking
- Do you have Google Analytics 4 installed on your website?
- Are you connected to Google Search Console?
- Do you review your website traffic and performance regularly?
- Do you know where your leads and customers are coming from?
☐ 10. Business Systems & Automations
- Do you have documented processes for your key business operations?
- Are repetitive tasks automated (invoicing, follow-ups, onboarding)?
- Do your tools integrate with each other to reduce manual data entry?
- Can your business run smoothly without you being present for every task?
☐ 11. Marketplace Integrations
- Are you selling on relevant marketplaces (Amazon, Etsy, TikTok Shop, etc.) in addition to your own store?
- Is your inventory synced across all channels?
How Did You Score?
8–11 checked: You're in great shape! Focus on optimizing and scaling what's working.
4–7 checked: You have a solid foundation but real gaps to fill. Prioritize the unchecked items.
0–3 checked: Don't worry — every business starts somewhere. Let's build your digital foundation together.
Ready to Fill the Gaps?
At HolleyWood Consulting, we help small businesses build and optimize every item on this checklist — from websites and SEO to CRMs, automations, and marketplace integrations. You don't have to figure it all out alone.
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