Business Tips

Your Friends Are Not Your Fans: What Durand Bernarr Taught Me as an Entrepreneur About Support, Audience & Success
Your Friends Are Not Your Fans: What Durand Bernarr Taught Me as an Entrepreneur About Support, Audience & Success
Your family and friends can love you without being your customers. After hearing Grammy-winning singer Durand Bernarr discuss the difference between friends and fans on the Vic Mensa Podcast, we... Read more...
Black Friday Is Coming: Is Your Shopify Store Actually Ready?
Black Friday Is Coming: Is Your Shopify Store Actually Ready?
Black Friday is coming, but is your Shopify store actually ready? From your website and product pages to inventory, SEO, email marketing, mobile checkout, and holiday offers, there’s more to... Read more...
Your Ecommerce Business Doesn't Need More Hustle
Your Ecommerce Business Doesn't Need More Hustle
Building a successful ecommerce business takes more than posting, selling, and working harder. Discover how your brand, website, content, marketing, systems, and CEO mindset can work together to help you... Read more...
Just Get A Job: What If the Life You Were Told to Want Isn't the Life You Actually Want?
Just Get A Job: What If the Life You Were Told to Want Isn't the Life You Actually Want?
You followed the rules. You got the education, built the career, worked hard, and did everything you were told would lead to success. So what happens when that life suddenly... Read more...
Your Business Needs a Village: Why Community Matters More Than Entrepreneurship Gurus
Your Business Needs a Village: Why Community Matters More Than Entrepreneurship Gurus
You don't have to build your business alone to prove that you can. Entrepreneurship was never meant to be an exercise in isolation. From mentors and peers to strategists, professional... Read more...
Networking Isn't Enough: How to Build Business Relationships That Actually Create Opportunities
Networking Isn't Enough: How to Build Business Relationships That Actually Create Opportunities
Networking is easy. Building meaningful business relationships is harder—and far more valuable. Your network isn't defined by how many business cards you collect or how many people follow you online.... Read more...
Information Isn't the Same as Education: What Entrepreneurs Actually Need to Grow
Information Isn't the Same as Education: What Entrepreneurs Actually Need to Grow
The internet has made business information easier to access than ever—but having information doesn't necessarily mean you know what to do with it. At HolleyWood Consulting, we believe there's a... Read more...
The Room Matters: Why Black Women Entrepreneurs Need Spaces to Build, Connect & Grow
The Room Matters: Why Black Women Entrepreneurs Need Spaces to Build, Connect & Grow
Black women entrepreneurs don't need permission to build—we need more rooms where we can build together. In a world full of networking events, online courses, and endless business advice, there... Read more...
Before You Spend Money on Facebook or Google Ads, Read This First
Before You Spend Money on Facebook or Google Ads, Read This First
Thinking about running Facebook or Google Ads? Learn why fixing your website, SEO, and marketing strategy first will save you money and increase conversions. Read more...
Stop Posting Every Day: The Marketing Strategy That Actually Grows Small Businesses
Stop Posting Every Day: The Marketing Strategy That Actually Grows Small Businesses
Posting every day isn't enough. Learn how to build a marketing system that attracts customers, builds trust, and grows your business without burning out. Read more...
12 Reasons Your Shopify Store Isn't Making Sales (And How to Fix Every One)
12 Reasons Your Shopify Store Isn't Making Sales (And How to Fix Every One)
You launched your Shopify store — so why isn't anyone buying? Discover the 12 most common reasons stores lose sales and the practical fixes that can turn things around. Read more...
Why Your Business Isn't Showing Up in AI Search (And How to Fix It in 2026)
Why Your Business Isn't Showing Up in AI Search (And How to Fix It in 2026)
Discover why your business isn't appearing in ChatGPT, Gemini, and other AI search tools — and learn seven practical strategies to improve your visibility, build authority, and attract more customers... Read more...